Brand Creation & Development

A brand generates good relationships, solidifies reputation, suggests specific activities, encourages expectations, and delivers a promise. A brand smacks of consistency, promotes your vision and portrays a sense of uniqueness or leadership at some level. A brand should be a resounding affirmation of the company (and its people’s) identity and personality and everything these stand for; as well as a reflection of the owner and client perspective of the owner. The brand as a dynamic entity should send out a compelling message that will create immediate affinity and intensify the unique bond the unique between the company, its people and all its stakeholders.

So whether you run a large or smaller business, or one man show for that matter, there is an image it portrays that should be distinct and a reflection of its active existence and deserved place in the market. The visual expression of your business, as you choose it to be, is your Brand Image. Love it. Respect it. Live it.

How would you describe your company brand? What does it stand for?
Some (a glimpse) of the questions you should ask yourself are:
What is the aura we try or want to create and deliver?
What is our current Perceived ‘strength’ by the market?
What do we do best?
How do we want to be perceived by our customers and potential customers?
– “I want them to know that we are…”
• What colour is our business?
• As a company and business:
Are we a well-oiled Pick-up truck, a Ferrari, a Volvo, a Prius, a Rolls Royce, a BMW, a Mini, a Mercedes, other?
Oh, and as a person, and as a business… What’s your favorite thing about yourself?

 

An organization’s brand or brands should be counted as one of their most valued assets. Brands must be strong to rise above the rest in today’s competitive world and to cut through the marketing bombardment we experience 24/7, in all spheres of our life and in everything we do.

Great brands work because they link the product or service offering with the customer whilst communicating a company’s values and objectives. Remove one of these functions and the brand is weakened. A brand has internal as well as external functions. Within an organization, a brand should be understood, believed in and sustained by colleagues and stakeholders. The stronger a brand is on the inside, the more powerful it’ll be on the outside.

Successful brand creation from RushMyPrints will bring life to a concept, a product, a service or a company, but its potential power is then realized through intelligent and effective implementation.

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